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January 9, 2012
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Flight with DA - the Dallas Aerospace by Av3r Flight with DA - the Dallas Aerospace by Av3r
The Future was not the Future, back in the 50s and 60s: it was called TOMORROW.

With that in mind I designed this t-shirt reminding of old flight companies' posters (mainly PanAm) mixed with the classic and fascinating look of the "Past Future" or "The Future that Never Was".

This is an iconografic project, a really enjoying one for me!

Three colors, with also a funny reinterpretation of DA's Fella on the back in the style and tone of Hanna & Barbera's Studios!
NOTE: I did NOT use any autotracing tool or any similar aid. What you see was completely hand drawn starting from a marker sketch on a towel and then has been worked on digitally with only Photoshop (pen instrument and halftone filters). So, yes, it's all, in its entirely, a product of my imagination and design :)


And if you have problem reading what's written on the shirt, here's the transcription of the text I included on the image! I hope you'll enjoy it too, because I sure had a lot of fun writing it!

FRONT
"Right on time!

Business meeting on Jupiter and then dinner at home with the family?
With us you can!

Dallas Aerospace
The fastest, safest and most advanced space fleet in the whole Galaxy!
Business men, families and space tourists from all over Earth have chosen us as their preferred travel companion, and more are joining!

Book a flight with DA today from your local Space Travel Agency, and you can win a sub-oceanic cruise under the North Pole and around the glorious ruins of Atlantis for all the family!

Dallas Aerospace has reduced catastrophic accidents trough the Van Allen Belt to a remarkable 29%. Also Deep Space Pneumonia, Black Hole Schizofrenia and Temporal Sub-Lobotomy have only occured in 21% of cases on randomly chosen passengers. Feel free to ask your local Doctor about the safety of Space Flight with DA: he knows, he's already a DA Client!"

BACK, under Fella
"Wherever Future's pointing, we're flying!"
:)

Thank you!
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:iconnarusukeuchiha:
NarusukeUchiha Featured By Owner Jan 10, 2012   General Artist
^^ thanks for your opinion
Reply
:icontakrezz:
Takrezz Featured By Owner Jan 9, 2012
Nice work man.
Just voted for you
Reply
:iconav3r:
Av3r Featured By Owner Jan 10, 2012  Professional Digital Artist
I'm flattered, THANK YOU very much!!
Reply
:icong3nny:
G3nny Featured By Owner Jan 9, 2012  Hobbyist General Artist
votato!! Bellissima idea & design ^^
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:iconav3r:
Av3r Featured By Owner Jan 10, 2012  Professional Digital Artist
Gentilissima! Grazie mille! :)
Reply
:icong3nny:
G3nny Featured By Owner Jan 10, 2012  Hobbyist General Artist
meritato ;) di quelli che ho visto era il più originale e sopratutto in tema
Reply
:iconav3r:
Av3r Featured By Owner Jan 10, 2012  Professional Digital Artist
Mi fa molto piacere!
Reply
:iconswordfishking:
SwordfishKing Featured By Owner Jan 9, 2012
Love it! I wish I could make something look like it was actually drawn in the 50's-60's. Great work. What do you think about what I did come up with? [link]
Reply
:iconav3r:
Av3r Featured By Owner Jan 9, 2012  Professional Digital Artist
I studied a lot, went trough Youtube for sci-fi movies of those years, Google and quite some books of Design to define what elements were recurrent... Plus, think of it in these terms: your image has to talk, it must tell a story. My design is telling this story:
"Whoa, how great is progress! Can you believe I'm actually having a businness meeting on Ganymedes, on the outskirts of Jupiter, and I can still be home in Burbank on time for dinner? Gosh, how I love my sweet Sue's roastbeef! Ah I just can't wait to tell my neighbours about this trip, this sure beats Muldoon's new Anti-G Chevrolet!"

He's a satisfied businessman, he's into the values of those times: good job, good family, American values and please the Boss... Before you think at the solely looks of an era, you might want to dig deep in the reasons that brought designers to think that way. It's fun, amazing and if you are a curious person you can really discover great things and stories.
For example I abandoned the idea of having DA Fella as the main character: he would never have been, back in the 60s, he was too cartoony and would barely fit a toys' commercial. So I used him as a mascotte, an in-joke, and let that obnoxious businessman as the center "of the story" :-)

Sorry if I went too long. If I can give an advice keep the yellow on black design, but try to clean and define more your lines: also avoid straight lines and flat perspectives... Future, back then, was all about huge spaces, enormous heights, daring perspectives... So exagerate them, make Fella pop out of the picture, 'cause he's diving into the Future! :-)

Plus: I'm not a big fan of "all-out" designs: go smaller on you t-shirt, don't use all the area, on the front and especially on the back.
That's one of the reasons why hipsters' t-shirts are designed better than heavy metal bands': the first ones have small designs on the front, the other ones use all the possible space available and fill it with heavy designs in pictorial style... UGH! :)

(still: I love heavy metal and hard rock :-) )
Reply
:iconswordfishking:
SwordfishKing Featured By Owner Jan 9, 2012
Wow! No this wasn't too long at all! I really appreciate the time you took to explain everything so clearly! Is there any way for me to alter my current image without losing whatever votes it may already have? I thought about cleaning up the lines a little bit and still have my original source image available. But after pasting it on the shirt there it looked to small to easily see imperfections. I imagine that whoever the winner is would be given a chance to clean it up for large size printing? At any rate I appreciate the thoughtful critique. The only actual criticism I could offer you would be the fact that the small print within your design is hard to read. Even blown up on a full size shirt think of how annoying it would be to have some random schmoe try to read it while you are out and about. Great design! Best of luck, hopefully see you in the semi-finals.
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